What is the difference between a smoke screen and a legitimate concern?

Prepare for the Aptive Smoke Screens and Objections Test with expertly crafted questions. Hone your skills with flashcards and multiple choice questions, each offering hints and explanations. Ace your exam!

Multiple Choice

What is the difference between a smoke screen and a legitimate concern?

Explanation:
The main idea is to distinguish intent and outcome. A smoke screen is a deliberate delaying tactic meant to sidestep addressing the real issue, often showing up as vagueness, shifting topics, or introducing obstacles that don’t really affect the decision. A legitimate concern, on the other hand, is a real, specific issue that matters to the customer and needs a clear, honest response so the issue is resolved. When you encounter a legitimate concern, you address it with facts, options, or a concrete plan so progress can be made. When you spot a smoke screen, you respond by clarifying the real issue, offering concrete information, and guiding the conversation toward a solution. In short, smoke screens delay, while legitimate concerns require answers and resolution.

The main idea is to distinguish intent and outcome. A smoke screen is a deliberate delaying tactic meant to sidestep addressing the real issue, often showing up as vagueness, shifting topics, or introducing obstacles that don’t really affect the decision. A legitimate concern, on the other hand, is a real, specific issue that matters to the customer and needs a clear, honest response so the issue is resolved. When you encounter a legitimate concern, you address it with facts, options, or a concrete plan so progress can be made. When you spot a smoke screen, you respond by clarifying the real issue, offering concrete information, and guiding the conversation toward a solution. In short, smoke screens delay, while legitimate concerns require answers and resolution.

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